Adidas
I created this Adidas film entirely in AI, using the tools to chase the feeling right before everything starts: the nerves, the focus, the charge in the body before performance. I wanted it to feel fast, physical, and a little heightened, like a campaign teaser built from fragments of motion and adrenaline. For me, the piece is about readiness as a state of mind, and about using AI to push that emotion into a more cinematic space.