DIRECTOR.WORLDBUILDER.

Siraj Jhaveri is a director and creative technologist who builds cinematic worlds across live action, virtual production, Unreal Engine, and AI. With three decades of international experience, he combines cinematic instinct with custom production systems that help teams move from concept to finished film with greater clarity, speed, and creative freedom.

His practice moves seamlessly from LED volumes and real-world production to Unreal environments, digital twins, and generative workflows. Jhaveri builds bespoke tools and AI pipelines that make it possible to design, light, choreograph, and explore worlds before a camera reaches set—then carry that same visual intelligence through post-production. It is a hybrid approach that expands what can be made while staying rooted in craft, performance, and story.

Jhaveri came up through the golden era of branded storytelling—launching MTV India's creative identity, building MTV Networks' first internal Creative Lab in New York, and directing global campaigns at @RadicalMedia before going on to helm Cannes- and AFI-recognized work for Coca-Cola, McDonald's, Nestlé, Ford, Unilever, Sony, and Getty Images. A RISD-trained filmmaker, he is featured in Shots, Boards, and Surface Magazine, teaches virtual production and AI filmmaking, and splits his time between New York and Dubai.