About

Siraj Jhaveri doesn't choose between the physical and the digital—he collapses the distance between them. A director, creative technologist, and AI filmmaker with three decades of international experience, Jhaveri works at the intersection where cinematic instinct meets machine intelligence. He doesn't just use AI tools—he builds them, engineering bespoke production applications to solve workflow problems before they ever hit set. From LED volumes and Unreal Engine environments to custom generative AI pipelines, his hybrid methodology compresses timelines, expands creative possibility, and gives collaborators the freedom to make bolder choices at every stage of production.

Jhaveri came up through the golden era of branded storytelling—launching MTV India's creative identity, building MTV Networks' first internal Creative Lab in New York, and directing global campaigns at @RadicalMedia before going on to helm Cannes- and AFI-recognized work for Coca-Cola, McDonald's, Nestlé, Ford, Unilever, Sony, and Getty Images. A RISD-trained filmmaker, he now operates across the full AI-to-camera arc: building custom apps and production tools, generative concepting and worldbuilding in pre-production, digital twins of the environments he directs in to align teams seamlessly, and AI-assisted finishing in post. It's a methodology that treats AI as a creative amplifier, not a shortcut.

Featured in Shots, Boards, and Surface Magazine, Jhaveri also teaches virtual production and AI filmmaking, and is a sought-after speaker on where the craft is headed next. He splits his time between New York and Dubai.